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Special Sections can add significant revenue to your publications. Good quality sections improve readership and appeal to new advertisers. Publishers-Edge offers a turn-key solution to producing good quality special sections for your newspaper and shopping guide. We make it easy for your salespeople to increase revenue.
Good Quality Special Sections
We have raised the standard for producing good quality special sections. Readers will find our articles filled with tips and information they will use. Whether making home repairs, planning for a wedding or preparing for retirement your readers will find our content useful and refer to this section of your paper again and again.
Added Value—Prospect List
We will send you a list of business market segments that should be primary target accounts for each section. Your sales force can use this information to focus on these businesses to generate additional revenues for every special section you publish. We include this prospect list of business categories with each special section package for no added charge. We realize our business is only successful if your business is successful.
More Added Value—Sales Script
We understand print advertising sales and we know that even your best salespeople have a difficult time selling every special section you produce. They have their best success when they feel confident the section will benefit the advertiser. We have written sales scripts you can use both in Display Sales and Telemarketing. We have also written a benefit/value package for each special section we sell. We include this sales script and benefit/value list with each special section package for no added charge.
We Make it Easier to Sell Advertising
Selling advertising has never been easier. We will send you an electronic version of each section with the ad space already plugged in. Your salespeople can simply walk into a customer and ask “Which space do you want?”
Well, they may want to do a better job of selling than that, but it can be that easy. You receive a copy of the section already designed with ad space allowed for each of your salespeople to use when they are selling each special section. The pre-designed sections are tabloid format in full, process color. You can print the section from the electronic file on your laser printer for your salespeople to have on hand when selling advertising. Many papers have found that using a preprinted section with blank ad space pre-formatted results in more advertising revenue.
We make it easier to sell advertising in special sections. Use the order form on-line or contact us to order by mail. Click Here to use the order form now.
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